Frida's Deli 622 N and South Rd, University City, MO63130 Frida's Deli serves vegetarian and vegan sandwiches, soups, salads and smoothies. Picky eating is encouraged at Frida's,…More and so build-your-own options are available for sandwiches, smoothies and juices. A wide selection of already-created items are also available. Gluten-free items are available as well, as are raw food products. On Fridays, check out Frida's YouTube channel for tips on vegan or vegetarian cooking, food preparation and recipes.