Politics & Government

Avant Marketing to Begin Focus Group Meetings With U City Residents

Avant Marketing Group is holding two focus group discussions, comprised of U City residents, this evening.

The recently hired by University City has started carrying out what it describes as one of its first assignments - "to conduct the market research that will lead to an updated brand identity for the City."

Avant Marketing Group will hold two focus group discussions this evening with a group of U City residents. A third discussion group will meet tomorrow night. It appears attendees were invited to take part by Avant. Some participants were recommended to Avant by U City councilmembers.

According to information obtained by University City Patch, the sessions will run about an hour-and-a-half and include no more than 20 participants. An Avant official will moderate the discussions.

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Avant will focus on the following questions:

  • What makes University City what it is today
  • What you like about the City
  • What you might like to see change
  • What you see for the future of the City

has been hired for a one-year contract worth $100,000.

Find out what's happening in University Citywith free, real-time updates from Patch.



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