Can "Liking" A Company on Facebook Help Your Job Search?
Starbucks, which has several locations in Chesterfield, is pioneering a new way to attract employees.
The national chain has unveiled a new system called Branch Out that will let potential applicants search for jobs using their social networks, according to a report in the St. Louis Business Journal.
The system takes the form of an app on the Starbucks Facebook page that lets users browse open positions by location, but it's also a promotional effort with videos about what it's like to work at Starbucks and links to info about the company's benefits.
The journal cites a Seattle-based tech blog from one of its sister publications called TechFlash, which talked to Sara Parker, a member of Starbucks' employment brand team.
"It makes it easy for candidates and partner to find out about career opportunities," Parker told Techflash.
The move aims to help a generation of candidates who have now grown up with social media to leverage their online connections while making it easy for Starbucks to instantly share openings with its 32 million Facebook fans.
Have you used social media to find a job or to help you secure one? How do you use your social media connections to help in your job search? Let us know in the comments section below.